I got home belatedly so I missed the first 2 quarters of the game, but that "book club" ad and the ad with the baby and his GF were just... stunningly horrible.
Though I thought it was awesome that beer was being served at a book club meeting. THAT'S a book club I'd sign up for.

I liked the previous eTrade ads with the baby, especially the one with his little Af-Am pal, because the mouth dubbing/CGI was pretty good, and the guy's delivery made them funny. But in the new one(s) the mouth CGI wasn't that great, and rest of it... well wtf?
Don't know what to make of the sexism... could it be related to the recession? It seems like a bad idea marketing wise to be insulting and/or stereotyping women for liking to shop, considering the fact that no one
actually is shopping right now.
It's more likely those commercials will churn up additional discord between men and women, and particularly couples, when they are already stressed about money, rather than getting them to buy the product, which they can't afford right now anyway.
And yes, the Green Police ad was probably the best of the ones I saw.